Client

Terra Nova Trading

Assignment

Print Advertising Campaign

Problem/Insight

There are a lot of broker/dealers, it’s hard to know what makes one better than the other.

Business Objective

Create interest among active traders with the goal to get them to make an inquiry.

Communications Objective

Generate awareness as a full service solution provider for active traders.

Target Audience

Active traders who are new to the market or who belong to competitive broker/dealers—a fairly crass group, dominated by men.

Key Message/Take-Away

Terra Nova gives traders what they need to succeed.

Media Placement

Investor’s Business Daily, Active Trader, Wall Street & Technology, Technical Analysis of Stocks
& Commodities, Ticker

Credit: Art Direction & Copywriting, SGDP